12 Key Marketing Metrics You Should Already Be Tracking Seeing your name in print might be nice, but it’s not a trackable metric. When it comes to real marketing, there are specific numbers you should be following and working to improve. So what’s your strategy? To find out what others were tracking to qualify success, we asked 12 entrepreneurs from YEC what marketing metrics they really cared about, and why. Here’s what they said. 1) Qualified Leads Many companies measure a marketing campaign's success off of leads. Our most successful campaigns produce a low number of leads, but a high percentage of qualified leads. We have a team member who goes through leads that comes through our website and determines if it is high quality or not. She then reaches out to those people individually instead of just leaving them on an email drip campaign. 2) Number of Comments Things like social shares might indicate engagement, but study after study shows that people more often than not share ...